Marc Clebanoff is the writer, director and producer of the
new indie film UNSPOKEN which follows five characters locked
in a room as they prepare for their untimely end by revealing the
darker truths of their relationships. Clebanoff has graciously
offered iF Magazine this exclusive first-person article on the catch
22’s of independent filmmaking.
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How many times have you heard this one?
"You can’t raise money without talent but you cannot attach
talent without money." This one is my favorite: "We won’t
invest in your film until you’ve shown us a film you’ve
already made." Those dizzying catch-22’s have most likely
prevented some of the
most creative and original film concepts from ever getting off the
ground, not to mention keeping the restaurant work force
flourishing with out of work filmmakers. Independent producers are
so busy chasing their own tails that most never get the
opportunity to actually make their films. Now, as digital
filmmaking technology comes into its own, independent filmmakers
are able to surpass these seemingly inexorable obstacles and
launch their careers on a shoestring budget.
I was definitely one of those struggling filmmakers
from the beginning. Armed with a USC degree and an original script
that had garnered nothing but positive feedback, I thought I was
well on my way. I had the contacts to money (and we’re talking 6,
7 and sometimes 8 figure investors), I had the contacts to talent
(both credible as well as bankable), and I had the contacts to some
very prestigious individuals who were looking out for me. I figured
that with all of this at my disposal, and keeping my first project
modest with a high six figure budget, I’d be shooting my first
feature within six months of graduation. That’s when I encountered
the most mind-numbing obstacle of them all: Nobody would give me the
money because I had yet to prove myself as a filmmaker. But how am I
supposed to get a film made to prove myself if no one will finance
me before I’ve made a film already? Bottom line, I needed my
ticket punched. So what was my option?
To convince my investors I knew what I was doing, I
put their fears at ease. I made a movie. I knew that if I nickel and
dimed some family and friends, I could put together enough money to
get a project going and ultimately open the doors to getting my baby
rolling. Inspired by the Gary Winnick school of producing, I plotted
it all out. Here’s a guy who has made a killing and has eaten up
the festival circuit by producing two hundred thousand dollar
features. Granted he has the clout to attach major talent, but he’s
obviously working back end deals. I know Ethan Hawke and Uma Thurman
didn’t make their rate on Tape, a digital film with a
budget under $300K. So I locked myself in a room with my laptop and
tailored an original screenplay to my constraints.
Here is the breakdown. If you follow it, you
can defy the catch 22’s and nobody can stop you from making your
first film. Once you have the first film under your belt, it’s
going to be a lot easier to raise significant money, attach
significant talent and produce a significant film…
William Sadler in
UNSPOKEN
Write the script based on your
budget.
Write like a producer: limited & easily accessible locations,
limited cast, limited shooting days and keep the story simple. This
is the equation that spawned my first feature film,
Unspoken.
Unspoken is an original feature length film, shot in real
time, in a stage-like structure: one primary location, five
actors, no physical special effects and a primarily dialog-driven
storyline. I used the same recipe that Linklater did with Tape,
Hitchcock did with Rope and Lumet did with 12 Angry
Men. And it worked beautifully. For less money than a studio
spends on J Lo’s personal catering, I had my first feature.
The process is reasonable if you stay realistic and approach the
right people. Don’t write the next Star Wars. Write the
next
Unspoken. Write something you can produce realistically for
40 or 50 thousand dollars.
Let your constraints work for you.
I knew I could only afford to shoot digitally, so I
created something that would be complimented by that digital look. I
want people to look at my digital film and say, "Good
choice," not, "He only shot digitally because he couldn’t
afford to shoot on 35mm." Unspoken wouldn’t have made
sense with more money because I used my budgetary constraints to my
advantage.
Go out and raise your money.
Once you have the right project, go out and get it.
I’ll bet mom and dad can front five to ten. I bet your old college
buddies turned investment bankers can spare a few grand. I bet there
is an actor or aspiring filmmaker out there that has money and is
willing to contribute for a chance to participate. With such a
modest negative cost (the money you need to recoup), there’s a
good chance they’ll not only make their money back, but make a few
dollars extra.

Even if you’re sitting down in front of mom
and dad, convince them that they are making a sound investment.
Provide a business plan for them. Investors love to see details in
black and white, not to mention visual aids. It makes the project
seem real, like it will happen with or without them…and it will.
Create a nice, concise one sheet which includes all pertinent
project and story details. Follow it up with a preliminary budget
and production schedule so they can see exactly where the money
will be spent and how long the process will take. Include a short
description of your distribution plan. Briefly plot out which
distribution companies you plan to approach with your film and
which markets your film will appeal to. You can browse hundreds of
distribution companies on
www.afma.com and see
specifically which companies are seeking films with your budget
range and genre. Plot out which film festivals you plan to submit
to. Incorporate some film comparisons that site notable micro
budget films from the past that are of the same genre and list how
much they grossed. Finally, write up an executive summary, which
describes in detail all of the monetary details for investors.
Make sure they know they are in first position to be paid back,
plus interest before you or anyone else ever sees a dollar. Then
calculate the percentage of the film each investor would retain
based on an investment of a set amount.
Nickel and dime your way to your budget. Maybe it’s
ten grand you’re seeking or maybe it’s fifty grand you’re
after. Set a modest financial goal and pitch until you get there.
Attach some talent.
Next, go after some talent, even if you only have a
few grand. The worst they can say is no. However, there is a good
chance you will hear a yes, assuming the material is quality. You
don’t need to get Tom or Brad in your movie. There are hundreds of
very recognizable, working character actors that will be willing to
participate. They may not have box office clout, but people will
recognize them and it will provide your film with
credibility. Of the five major roles in Unspoken, I only
decided to pursue a bigger actor for one of the roles, the father.
It was one of the smaller roles so I knew I could shoot him out in a
day or two. I approached the agent of my first choice actor and to
my surprise, they were very interested. Here’s an actor who has
worked opposite some of the biggest actors and filmmakers in the
business, so why would he want to participate in my little indie
film? Turns out, this actor is an artist. A lot of famous actors
are. The material appealed to his artistic sensibilities despite the
modest budget. Money was definitely an issue and it always will be.
That is the agent’s job. I was firm, however. I only had a certain
amount of money to spend so the agent was willing to work with what
I had. Afterall, agents can’t bargain for what I don’t have. In
the end, I had an amazingly talented, very respectable and
recognizable actor to add credibility to Unspoken.
Work your deals.
Working deals is a matter of sniffing out the
resources available, and being creative with how you exploit them.
Get crew members who are working toward union hours
and are therefore willing to work for reduced rates. Help people
with their projects in return for their help on yours. But always
pay your crew members something. Keep in mind, you get what
you pay for. This especially applies to your director of
photography. Remember that it doesn’t matter what you
shoot with. It’s how it’s shot that will make the film
stand out.
Take advantage of the California State Incentive
Program, which will reimburse you for all production expenses
incurred on state owned property. All you need to do is browse the
California State Film Commission website to find out how.
Find an independent equipment rental resource.
There are a lot of them out there and easily accessible online. My
company, for example, offers rates on high end DV cameras, dollies
& other equipment for nearly half of what the major rental
houses charge, plus, like most independent equipment renters, I’ll
work with your budget. My website also offers 100% free resources to
independent filmmakers to help them save money. I offer free
downloads of useful agreements and releases. I also have a whole
list of internet links to valuable, money-saving production-oriented
businesses. Take advantage, if not on my site, on one of the other
helpful ones out there. There are a lot of ways to save money if you
spend the time looking.
You are greenlit.
Finally shoot it, cut it, submit it to festivals
and knock down every distributor door you can. The prominence of
digital filmmaking has opened up so many new markets, so if you have
a completed feature, no matter what the quality, there’s a good
chance it’ll find a home.
Now you are a "seasoned" filmmaker.
Unspoken is by no means my "baby,"
but it opened up the opportunities I needed to get my baby
rolling. Not only did Unspoken convince my investors that
I am ready for the bigger budget 35mm masterpiece, but the
publicity and distribution contacts have put me in a position
where for the first time, people are approaching me. Unspoken
even garnered me an offer to develop and produce a new film from
cult filmmaker Larry Bishop (Trigger Happy, Kill Bill). Unspoken
was the punch in my ticket; A five figure business card.
I won’t lie and tell you that I will only shoot
digitally for the rest of my career, but I am definitely now a major
advocate of the technology because it provides the opportunity to
anyone with the desire, to go out, shoot a film, potentially sell
it, and get noticed.
The catch-22’s are finally being overtaken. For
the first time in filmmaking history, anyone with a camera and a
decent idea can shoot a feature film. If anything, you’ll garner
the ability to tell people that you are not a first time filmmaker,
and believe it or not, that can often go further in this town than
having the money in the bank. *